Hall Research
@Readymag
Hall Research is an AI-powered consulting company focused on policy making and governance. Since the brand wanted to keep its original identity, the redesign focuses on subtle refinements rather than major changes.
Logo Refresh & Visual Update
I opened a small slit in the letter H to introduce depth and layering while matching the existing style of the R. This minor adjustment also makes the logo variable—the stroke can now extend to the left, giving the mark more flexibility in different layouts. The gradient was replaced with a solid color for a cleaner, more modern look.
Typography
The typeface was updated from Montserrat to the Sofia family. Sofia’s geometric, contemporary forms better reflect Hall Research’s position in the AI and tech-driven consulting industry.
The typeface was updated from Montserrat to the Sofia family. Sofia’s geometric, contemporary forms better reflect Hall Research’s position in the AI and tech-driven consulting industry.
Website Design
The Hall Research website is designed to resemble a clear, easy-to-follow pitch deck. Since the target audience is 40+, the design is simple, strong, and straightforward. I focused on clean layouts and an uncluttered structure.
The company provided several graphs and diagrams, which I redesigned into clearer visuals so stakeholders can quickly understand the information and make decisions more easily. The result is a clean, professional website that presents complex ideas in a simple, accessible way.
Name Card Design
Color Palette
The neutral gray was adjusted to a blue-tinted gray to create a more cohesive and professional palette. The shift enhances clarity and modernizes the overall brand feel.
The neutral gray was adjusted to a blue-tinted gray to create a more cohesive and professional palette. The shift enhances clarity and modernizes the overall brand feel.
Original graph provided by the company
Opportunity and risk animation
Service Diagram
Company Culture Illustration
